THE HEART OF THE PROJECT
How a system powered by users, content, and brands can transform the way we get around every day.
Manifesto
Public transportation in Argentina has become a heavy burden on people's pockets. Someone who commutes far every day today spends a huge share of their salary on fares. At the same time, the streets are packed with cars carrying just one person.
When traveling costs too much, two things happen: those who can, drive; those who can't, stop moving. The result is more traffic, more pollution, and a less accessible city for everyone.
Llévame comes to break that logic with a different idea: crossing transportation with entertainment and brands so the fare truly comes down. It's a huge idea, yes. But there are already examples in the world that prove it can be done.
Mission and vision
MISSION
Build a transportation system powered by users, content, and brands, capable of providing a quality service and growing sustainably over time.
VISION
An Argentina where traveling isn't a heavy burden. Where people can go to work, study, or see their family without the fare price dictating their lives.
The problem in depth
01
Fares rise faster than wages
Every fare hike hits hardest those who commute far every day. Public transport stops being an accessible service and becomes an economic filter for people.
02
Streets clogged with private cars
When riding the bus becomes expensive or the experience is bad, whoever can afford it takes the car out. The result is more traffic, more exhaust, and a city that's impossible to get around.
03
A model stuck in time
Public transportation operates the same way it did 50 years ago. There's no innovation in how it's funded, how people travel, or in the relationship with the people who use it every day.
Economic model
It's not magic, it's a different model. When the service is powered by users, content, and brands, the project can grow sustainably and provide a quality experience. These are the sources that make it possible:
/ 01
Content platform
We generate community and digital content on every route. Monetization, partnerships with creators, and digital sponsors help optimize the cost structure.
/ 02
Subscriptions and in-app bookings
By cutting out middlemen with our technology, we optimize occupancy. You travel with a guaranteed seat and the most competitive fare on the market.
/ 03
Sponsorships and brands
Companies that advertise in the app, on the vehicles, and on our screens. By advertising here, brands directly fund the reduction in your fare cost.
/ 04
Local business network
Businesses near the stops offer exclusive perks within the app. We connect passengers with real discounts and boost local commerce.
Fare comparison
These are projections based on a model that aims to lower costs step by step. The goal is clear, and each stage will be validated on the street.
PHASE
FARE PRICE
HOW IT'S FUNDED
STATUS
Phase 1 · Launch
Up to 40% savings vs. car / traditional charter
Direct subscription + in-app bookings
Pre-launch
Phase 2 · Route optimization
50% to 60% monthly savings
Group subscriptions + maximum fleet occupancy
Year 1-2
Phase 3 · Scale and high frequency
Savings above 70%
Economies of scale + predictive technology
Long-term goal
Pre-launch
Phase 1 · Launch
Up to 40% savings vs. car / traditional charter
Direct subscription + in-app bookings
Year 1-2
Phase 2 · Route optimization
50% to 60% monthly savings
Group subscriptions + maximum fleet occupancy
Long-term goal
Phase 3 · Scale and high frequency
Savings above 70%
Economies of scale + predictive technology
The plan is ambitious but realistic. What sets us apart from other projects is that here, every step, cost, and advance is shown openly. We move forward steadily, stage by stage.
Global inspiration
Luxembourg eliminated public transport fares in 2020, becoming the first country in the world with fully free transportation. Free travel isn't a made-up fantasy, it's a real north star.
2020
Year of the change
100%
Free for everyone
$0
Cost to the user
Llévame draws on Luxembourg's model to bring it to practice in a private and sustainable way. Through technology, route optimization, and efficient management, we're showing that the same vision of modern, accessible transportation is 100% possible.
Honest questions
Does this already exist or is it still just a project?
How can it cost less if everything keeps going up?
What does YouTube have to do with a bus?
How can I get involved to support the project?
Are you looking for investors?
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